Education and Qualifications
- Proven experience as an Email Marketing Specialist or in a similar role.
- Familiarity with the IT industry and the MSP market, especially in English-speaking countries.
- Proficiency with email marketing platforms and tools.
- Strong copywriting skills with an ability to create compelling and engaging content.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Excellent communication skills, particularly in written English.
- If you are a results-driven and creative Email Marketing Specialist with a passion for engaging IT professionals, we invite you to apply for this exciting opportunity at dwsit. Join us in shaping the future of IT solutions and making a meaningful impact in the MSP community.
Responsibilities
- Campaign Development: Plan, create, and execute targeted email campaigns to reach MSPs in English speaking countries. Develop engaging and relevant content that speaks to the unique needs and challenges of our target audience. Collaborate with the marketing team to align email campaigns with overall marketing strategies.
- Segmentation and Personalization: Implement audience segmentation strategies to ensure personalized and targeted communication. Utilize data-driven insights to tailor content based on the specific interests and preferences of different segments.
- Automation and Optimization: Implement and optimize email automation workflows for lead nurturing, onboarding, and engagement. A/B test different elements of email campaigns to optimize performance and drive key metrics.
- Analytics and Reporting: Monitor and analyze email campaign performance metrics. Provide regular reports on key performance indicators (KPIs) and make data-driven recommendations for improvement.
- Compliance and Best Practices: Ensure email campaigns comply with relevant regulations and industry best practices. Stay informed about email marketing trends, technologies, and best practices.
Role: Email Marketing
Industry Type: IT Services & Consulting
Department: Marketing & Communication
Employment Type: Full Time, Permanent
Role Category: Digital Marketing
Education
- UG: Any Graduate
- PG: Any Postgraduate
Key Skills
Automation, Copy writing, Email marketing, Compliance, Analytical, MSP, Analytics, Marketing strategy, Monitoring,
Testing