About Role:
Lead ROI driven CPC and CPA based, Cost-effective, Google Ads/ Meta Ads/ Linkedin Marketing Campaigns for different Indian and International Clients.
"We are preferring candidates with more experience in Google and META Ads."
Responsibilities :
- End-to-end campaign management (From ideation to execution, monitoring, evaluating and optimizing campaign performance to generate results).
- Conduct keyword research, Maintain and monitor keyword bids, budget caps, impression share, quality score and other important account metrics.
- Drive campaign optimizations via experiments & new initiatives.
- A/B testing ad formats, copies, bidding strategy, channel-spend-mix and more Campaign Analytics.
Measure and report performances of all marketing campaigns against goals. - Research and analyze competitor advertising strategy and tactics.
- Collaborate with internal teams to create landing pages and optimize the user experiences
- Optimize the ad copy, landing pages for better results
- Analyse creative performance
- Budget management
- Brainstorm new and creative growth strategies in the digital space and then Plan, Execute and Measure experiments and conversion tests.
Job Qualifications and Skill Sets :
- Proven 2-5 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC)
- In-depth knowledge of Google Ads/Meta Ads/ Linkedin.
- Search, Display, Discovery, Performance Max, UACs, Youtube Ads and Google Analytics
- Analytical approach + Data-Driven Thought Process + Optimization mindset.
- The ability to think creatively, own things and work independently in a fast-paced environment.
- A start-up mentality with a bias to action and the ability to flex in a fast-paced environment
- Competency in Excel and PowerPoint for analysis & presentations.
- Excellent communication skills and problem-solving abilities.