Job Summary:
We are seeking a dynamic and results-driven Digital Marketing Executive with extensive experience in managing Meta (Facebook, Instagram) and YouTube ad campaigns. The ideal candidate will have a proven track record in lead generation and brand-building activities, leveraging digital platforms to achieve marketing objectives.
Key Responsibilities:
1. Ad Campaign Management:
- Plan, create, and manage Meta (Facebook, Instagram) and YouTube ad campaigns.
- Optimize ad performance through A/B testing, audience targeting, and budget management.
- Monitor and analyze campaign performance using analytics tools to ensure KPIs are met.
2. Lead Generation:
- Develop and execute lead generation strategies to attract and convert potential customers.
- Utilize various channels and tools to capture and nurture leads through the sales funnel.
- Collaborate with the sales team to align marketing efforts with sales objectives.
3. Brand Building:
- Implement strategies to enhance brand awareness and positioning on digital platforms.
- Create compelling content and visuals that align with the brands voice and messaging.
- Engage with the online community through social media to build and maintain brand loyalty.
4. Performance Analysis:
- Analyze campaign data and generate detailed performance reports.
- Use insights from analytics to make data-driven decisions and improve future campaigns.
- Track ROI and other key metrics to measure the success of digital marketing efforts.
5. Content Development:
- Coordinate with content creators and designers to produce high-quality digital content.
- Ensure that all content is optimized for search engines and social media platforms.
- Stay updated with the latest trends and best practices in digital marketing.
6. Collaboration:
- Work closely with the marketing team to align digital strategies with overall marketing goals.
- Coordinate with external agencies and vendors as needed.
- Participate in brainstorming sessions and contribute creative ideas for campaigns.
7. Continuous Improvement:
- Stay abreast of industry trends and new digital marketing technologies.
- Continuously test and evaluate new strategies to improve campaign effectiveness.
- Attend relevant workshops, webinars, and conferences to enhance professional skills.
8. Experience:
- Minimum of 3-5 years of experience in digital marketing, specifically managing Meta (Facebook, Instagram) and YouTube ad campaigns.
- Proven experience in lead generation and brand-building activities.
9. Education:
- A degree in Marketing, Business, Communications, or a related field is preferred but not mandatory.
10. Skills and Competencies:
- Strong understanding of digital marketing principles and best practices.
- Proficiency in using digital marketing tools and platforms (e.g., Facebook Ads Manager,
11. Google Analytics, YouTube Analytics).
- Excellent analytical skills and the ability to interpret data to make informed decisions.
- Creative thinking with strong content creation skills.
- Strong communication and interpersonal skills.
- Ability to work independently and manage multiple projects simultaneously.
12. Work Environment:
- The candidate must be comfortable working in a fast-paced environment and meeting tight deadlines.